Willie G. Davidson Announces Retirement
MILWAUKEE, March 16, 2012 USRiderNews: After nearly 50 years
as head of styling, Willie G. Davidson is retiring from Harley-Davidson
HOG +0.01%April 30, 2012.
Willie G., Senior Vice President and Chief Styling Officer, is
widely recognized as a legend in the world of motorcycling and
motorcycle design. He will continue his involvement with the company as
an ambassador at motorcycle rallies and events, and through special
design projects as Chief Styling Officer Emeritus.
“Throughout my life, I have been truly fortunate to have the
opportunity to marry my passion for design with my love for this amazing
brand that runs so deeply in my veins,” Willie G. said. “What’s most
rewarding has been to see the impact our motorcycles have on the lives
of our customers. Everything we do in styling is based on the notion
that form follows function, but both report to emotion.”
Over the course of his career, Willie G., 78, built a design
team at Harley-Davidson that established the company’s unrivaled
leadership in custom, cruiser and touring motorcycles. Today, the
styling department is led by 19-year company veteran Ray Drea, Vice
President and Director of Styling, who has worked collaboratively with
Willie G. in the development of numerous milestone vehicles.
“It has been my privilege to work alongside many incredibly
talented people at this company and I have great confidence the future
of Harley-Davidson’s design leadership will continue to grow in its
pre-eminence,” Willie G. said. “I look forward to spending time with
riders at rallies and to my involvement in special design projects.”
“Few individuals have the kind of impact on an organization, a
brand and a lifestyle that Willie G. has had,” said Keith Wandell,
Chairman, President and Chief Executive Officer of Harley-Davidson, Inc.
“Everyone with a love for motorcycles owes a great deal to his vision
and talent, and all of us have been blessed by his presence. His legacy
will continue to grow, thanks to the talent he has nurtured in the
Harley-Davidson styling studio.”
Willie G. has long served as ambassador of Harley-Davidson at
rallies around the world – meeting riders, talking to customers, lending
his famous signature to jackets, and setting an example of being close
to the customer that has become one of the hallmarks of the company.
Grandson of one of the company’s founders, William A. Davidson,
and son of William H. Davidson, its second president, Willie G. joined
the company as its first head of styling in 1963. With responsibility
for the look of all Harley-Davidson motorcycles, landmark motorcycles to
emerge from Willie G’s styling studio team include the Super Glide,
which established the factory custom category in 1971, Low Rider,
Heritage Softail Classic, Fat Boy, V-Rod and Street Glide. He is one of
13 Harley-Davidson executives who purchased the company from AMF, Inc.
in 1981.